Who is typically responsible for initiating the Free Look period for a life insurance policy?

The Free Look period in a life insurance policy is typically initiated by the policyholder. This period allows the policyholder to review the policy terms and conditions after purchase and to cancel the policy for a full refund, usually within a specified timeframe, such as 10 to 30 days. This consumer protection feature is designed to ensure that the policyholder has a chance to thoroughly understand their new policy and decide if it meets their needs.

The writing agent might assist or inform the policyholder about the Free Look period and its importance, but the initiation of this process is ultimately at the discretion of the policyholder. They have the right to examine the policy shortly after purchase, which reinforces the principle of transparency and protection in the insurance industry. This option highlights the empowerment of consumers in the life insurance market, allowing them to make informed decisions without the pressure of being locked into a policy they may not want.